Website Privacy Policy
Information Collection
Information Usage
Information Protection
Cookie Usage
3rd Party Disclosure
3rd Party Links
Google AdSense
Fair Information Practices

Our Contact Information
This privacy policy has been compiled to better serve those who are
concerned with how their ‘Personally Identifiable Information’
(PII) is being used online and on this website. PII, as used in US
privacy law and information security, is information that can be
used on its own or with other information to identify, contact, or
locate a single person, or to identify an individual in context.
Please read our privacy policy carefully to get a clear
understanding of how we collect, use, protect or otherwise handle
your Personally Identifiable Information in accordance with our

What personal information do we collect from the people
that visit our website?
When ordering or registering on our site, as appropriate, you may
be asked to enter your name, email address, mailing address, phone
number, credit card information, company mailing & contact
information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register as a user on our
site, place an order, subscribe to a newsletter, respond to a
survey, fill out a form or voluntarily enter information on our
site for other reasons.

How do we use your information?
We may use the information we collect from you when you register,
make a purchase, sign up for our newsletter, respond to a survey or
marketing communication, visit the website, or use certain other
site features in the following ways:
personalize your user experience and to allow us to deliver the
type of content and product offerings in which you are most
      To improve
our website in order to better serve you.
      To allow us
to better service you in responding to your customer service
administer a contest, promotion, survey or other site feature.
      To quickly
process your transactions.
      To send
periodic emails regarding your order or other products and

How do we protect visitor information?
Our website is scanned on a regular basis for security holes and
known vulnerabilities in order to make your visit to our site as
safe as possible.
Your personal information is contained behind secured networks and
is only accessible by a limited number of persons who have special
access rights to such systems, and are required to keep the
information confidential. In addition, all sensitive/credit
information you supply is encrypted via Secure Socket Layer (SSL)
We implement a variety of security measures when a user places an
order enters, submits, or accesses their information to maintain
the safety of your personal information.
All transactions are processed through a secure gateway provider
and are not stored or processed on our servers.

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider
transfers to your computer’s hard drive through your Web browser
(if you allow) that enables the site’s or service provider’s
systems to recognize your browser and capture and remember certain
information. For instance, we use cookies to help us remember and
process the items in your shopping cart. They are also used to help
us understand your preferences based on previous or current site
activity, which enables us to provide you with improved services.
We also use cookies to help us compile aggregate data about site
traffic and site interaction so that we can offer better site
experiences and tools in the future.
We use cookies to:
remember and process the items in the shopping cart.
and save user’s preferences for future visits.
      Keep track
of advertisements.
aggregate data about site traffic and site interactions in order to
offer better site experiences and tools in the future. We may also
use trusted third party services that track this information on our
You can choose to have your computer warn you each time a cookie is
being sent, or you can choose to turn off all cookies. You do this
through your browser (like Internet Explorer) settings. Each
browser is a little different, so look at your browser’s Help menu
to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you disable cookies / turn them off, it will disable or turn off
some of the features that make your site experience more efficient.
Some of our services and portions of our website may not function
You can still place orders over the telephone by contacting
customer service.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties
your personally identifiable information unless we provide you with
advance notice. This does not include our website hosting service,
payment gateway provider (when making a purchase) and other parties
who assist us in operating our website, conducting our business, or
servicing you, so long as those parties agree to keep this
information confidential. We may also release your information when
we believe release is appropriate to comply with the law, enforce
our site policies, or protect ours or others’ rights, property, or

However, non-personally identifiable visitor information may be
provided to other parties for marketing, advertising, or other

Third party links
Occasionally, at our discretion, we may include or offer third
party products or services on our website. These third party sites
have separate and independent privacy policies. We therefore have
no responsibility or liability for the content and activities of
these linked sites. Nonetheless, we seek to protect the integrity
of our site and welcome any feedback about these sites.

Google’s advertising requirements can be summed up by Google’s
Advertising Principles. They are put in place to provide a positive
experience for users.
We may use Google AdSense Advertising on portions of our website.
Google, as a third party vendor, uses cookies to serve ads on our
site. Google’s use of the DART cookie enables it to serve ads to
our users based on their visit to our site and other sites on the
Internet. Users may opt out of the use of the DART cookie by
visiting the Google ad and content network privacy policy.
We have implemented the following:
with Google AdSense
Display Network Impression Reporting
and Interests Reporting
We along with third-party vendors, such as Google use first-party
cookies (such as the Google Analytics cookies) and third-party
cookies (such as the DoubleClick cookie) or other third-party
identifiers together to compile data regarding user interactions
with ad impressions, and other ad service functions as they relate
to our website.
Opting out:
Users can set preferences for how Google advertises to you using
the Google Ad Settings page. Alternatively, you can opt out by
visiting the Network Advertising initiative opt out page or
permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial
websites and online services to post a privacy policy. The law’s
reach stretches well beyond California to require a person or
company in the United States (and conceivably the world) that
operates websites collecting personally identifiable information
from California consumers to post a conspicuous privacy policy on
its website stating exactly the information being collected and
those individuals with whom it is being shared, and to comply with
this policy. – See more at:
According to CalOPPA we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on
our home page, or as a minimum on the first significant page after
entering our website.
Our Privacy Policy link includes the word ‘Privacy’, and can be
easily be found on the page specified above.
Users will be notified of any privacy policy changes:
      On our
Privacy Policy Page
Users are able to change their personal information:
      By calling
      By logging
in to their account
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or
use advertising when a Do Not Track (DNT) browser mechanism is in
Does our site allow third party behavioral
It’s also important to note that we allow third party behavioral
tracking, but this does not involve the collection or transmission
of PII.

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from
children under 13, the Children’s Online Privacy Protection Act
(COPPA) puts parents in control. The Federal Trade Commission, the
nation’s consumer protection agency, enforces the COPPA Rule, which
spells out what operators of websites and online services must do
to protect children’s privacy and safety online.
We do not specifically market to children under 13.

Fair Information Practices
The Fair Information Practices Principles form the backbone of
privacy law in the United States and the concepts they include have
played a significant role in the development of data protection
laws around the globe. Understanding the Fair Information Practice
Principles and how they should be implemented is critical to comply
with the various privacy laws that protect personal
In order to be in line with Fair Information Practices we
will take the following responsive action, should a data breach
We will notify the users via email as soon as the extent of the
breach and threat is known.
We will notify the users via in site notification as soon as the
extent of the breach and threat is known.
We also agree to the individual redress principle, which requires
that individuals have a right to pursue legally enforceable rights
against data collectors and processors who fail to adhere to the
law. This principle requires not only that individuals have
enforceable rights against data users, but also that individuals
have recourse to courts or a government agency to investigate
and/or prosecute non-compliance by data processors.

The CAN-SPAM Act is a law that sets the rules for commercial email,
establishes requirements for commercial messages, gives recipients
the right to have emails stopped from being sent to them, and
spells out tough penalties for violations.
We collect your email address in order to:
information, respond to inquiries, and/or other requests or
orders and to send information and updates pertaining to orders
      We may also
send you additional information related to your product and/or
      Market to
our mailing list or continue to send emails to our clients after
the original transaction has occurred.
To be accordance with CAN-SPAM we agree to the
      NOT use
false, or misleading subjects or email addresses
      Identify the
message as an advertisement in some reasonable way
      Include the
physical address of our business or site headquarters
third party email marketing services for compliance, if one is
opt-out/unsubscribe requests quickly
      Allow users
to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future
emails, you can:
      Follow the
instructions at the bottom of each email.

Contacting Us
If there are any questions regarding this privacy policy you may
contact us using the information below.
Resource Associates, Inc.
Owners and operators of
P.O. Box 12229
Knoxville, TN 37912
United States of America
Phone: (865) 579-3052
Last Edited on 10-02-2014.